Our sales presenter explains why you should advertise with atn. atn is a leader in media attention, showing how its trusted, clutter-free content delivers three times the attention of Facebook and outperforms TikTok, Instagram, and display.
With a concise 10-second format and integration into traffic, weather, sport, and news, atn drives brand saliency, trust, and action at scale. Case studies from multiple categories, including finance, telco, FMCG, and entertainment, highlight proven results, while flexible buying options make atn simple, fast, and effective for advertisers.
Source: atn + Adelaide Metrics – Attention Unit (AU) Analysis – Oct 2024
This deck introduces atn’s Attention Guarantee. Every eligible campaign is independently measured by Adelaide Metrics, with a benchmark AU score of 53.7.
If the score isn’t met, atn will re-run the campaign dollar-for-dollar at no cost, and provide a creative and strategic review. It’s a bold commitment that ensures advertisers get the attention and outcomes they deserve.
Our media kit outlines how atn reaches millions of Australians each week across metro and regional markets, integrating brand messages seamlessly into traffic, weather, news, sport, and fuel reports. It showcases atn’s premium in-content placements on both radio and TV, the scale of its national network, and flexible 10-second ad formats that deliver trusted, high-attention results.
Advertisers will also find audience reach data, creative specs, FAQs, and contact details to make campaign planning simple and effective.
This research, conducted in partnership with Adelaide Metrics and Kantar, demonstrates that atn is a high-attention advertising platform delivering greater cut-through than Facebook, Instagram, TikTok and display.
Trusted, concise messages in premium environments drive stronger brand outcomes—from saliency and trust to action. With our exclusive Attention Guarantee, campaigns are designed to achieve measurable results, making atn a high-impact choice for advertisers.
Video (Downloadable)
This video demonstrates why atn’s trusted content makes 10 seconds enough: audiences are already tuned in, attentive, and primed, so your brand only needs to deliver its core message clearly to cut through.
Yes! Reach up to 16 million Australians across national metro and regional Australia with atn. atn is easy to buy, easy to use and easy to measure.
Yes! atn offers flexibility to buy across any combination of markets, targeting specific sessions or time of day and the ability to buy all stations in one market.
The atn 10 second commercial messages are read live by our traffic reporters and integrated into the information itself. Our traffic reporters are trusted by 87% of radio listeners and are 17% more trusted than Google.
*source: atn+ Adelaide Metrics – Attention Unit (AU) Analysis Oct 2024
The Australia Traffic Network Pty Limited (ABN 53 078 993 736) (atn) is collecting your personal details to provide you with more detailed information about atn’s media services, and for future communications with you including the marketing of atn’s products and services. If you wish to opt out of receiving marketing at any time you can write to us or email us at the contact details below. For further information about how we use your information, about how to access and correct your information, and how to make a privacy complaint, please see our privacy policy available here. If you have any questions about this notice or our privacy policy, please contact the atn Privacy Officer at info@atnmedia.com.au or you can write to us: Att. Privacy Officer, The Australia Traffic Network Pty Limited, Level 17, 201 Miller Street, North Sydney NSW 2060.
