atn delivers your brand inside the critical updates Australians rely on every day – traffic, weather, news, sport, fuel, and multicultural bulletins. Unlike ads in a crowded break, your message becomes part of the content itself:
Metro TV, Metro Radio and Regional Radio
Reaching 5 million Australians each week
Broadcasting across 14 multicultural stations, reaching the 28% of CALD Australians who speak a language other than English at home.
(Source: ABS 2021 Census Data – CALD Australians – Includes people who were born overseas, speak a language other than English at home, or are of indigenous descent DAB+ -Melbourne, Sydney, Brisbane , ACT, Perth)
16M Australians reached weekly across TV and radio
Purpose-built 10-second format which ensures your message lands in high-attention environments where consumers are actively tuned in.
Seamless integration that runs alongside trusted, must-know information, earning the same premium attention as the content itself.
Customer-friendly format that is clear, concise, and informative, making it easy for audiences to accept.
Brand-safe choice to maximise every advertising dollar while protecting your reputation.
According to Australian audio consumers, traffic reports outperform 30 second radio ads on every creative diagnostic.
When read by trusted talent, they feel like part of the show – more trusted, more relevant, more authentic, more interesting, and less annoying
Source: OMD Australians’ relationship with audio and creative that’s right for the platform Vol3 – Nov 2024
Pairing atn with radio drives significant
uplifts for both new and established brands:
Existing Brands:
New Brands:
(Source: atn + Radio Combination Effect Studies)
