atn delivers your brand inside the critical updates Australians rely on every day – traffic, weather, sport, fuel, and multicultural bulletins. Unlike ads in a crowded break, your message becomes part of the content itself:
Metro TV, Metro Radio and Regional Radio
Reaching 5 million Australians each week
Broadcasting across 14 multicultural stations, reaching the 28% of CALD Australians who speak a language other than English at home.
(Source: ABS 2021 Census Data – CALD Australians – Includes people who were born overseas, speak a language other than English at home, or are of indigenous descent DAB+ -Melbourne, Sydney, Brisbane , ACT, Perth)
Own the moments when attention peaks. With Roadblocks, your brand takes over all atn affiliates simultaneously, ensuring maximum cut-through in the markets and times that matter most.
Build reach rapidly and leverage high attention to your commercial message
Dominate key times for your category, blocking competition
Unskippable media with guaranteed placement on every station
atn’s Triple shot of attention works because it’s built on the science of repetition and recall.
By delivering three tightly crafted 10-second messages within high-attention audio environments, atn maximises frequency without fatigue.
Each exposure reinforces brand memory, driving faster recognition and stronger recall than a single, longer ad. In moments when listeners are most engaged – news, traffic, weather and – our triple shots cuts through noise, anchoring your brand in the listener’s mind.
Exclusively available on weekends, atn’s Triple Shots allow your brand to dominate key purchasing occasions.
With attention echoes, your brand is not only heard it resonates.
By owning the moments before and after Australia’s most trusted traffic updates, your message lands first, lasts longest and keeps echoing in the audience’s mind long after the break. These high-attention windows capture audiences when they’re fully tuned in.
atn’s traffic reporters are among the most trusted voices in Australian media, but we also offer opportunities to partner with other credible talent to amplify authority across radio and TV.
Example:
By placing a Victoria Police officer in the atn helicopter, TAC Victoria boosted trust and attention for critical road safety messages. When audiences hear authentic, authoritative voices, they listen closer and advertisers gain stronger impact.
16M Australians reached weekly across TV and radio
Purpose-built 10-second format which ensures your message lands in high-attention environments where consumers are actively tuned in.
Seamless integration that runs alongside trusted, must-know information, earning the same premium attention as the content itself.
Customer-friendly format that is clear, concise, and informative, making it easy for audiences to accept.
Brand-safe choice to maximise every advertising dollar while protecting your reputation.
According to Australian audio consumers, traffic reports outperform 30 second radio ads on every creative diagnostic.
When read by trusted talent, they feel like part of the show – more trusted, more relevant, more authentic, more interesting, and less annoying
Pairing atn with radio drives significant
uplifts for both new and established brands:
Existing Brands:
New Brands:
Audio solutions that deliver
* Source: * atn-Attention Context Lab Study – Kantar, October 2024 n=77
