Agency
Advertising

To thrive, brands don’t just need exposure, they need attention

atn connects your clients’ brands with millions of Australians every week - seamlessly integrated into trusted moments that audiences actively lean into.

In a market flooded with noise, attention is the real currency. atn is a proven Global Top 4 high attention performer according to a recent study by Adelaide Metrics<. atn gives your clients the advantage by embedding their messaging into high-trust information – traffic, news, weather, sport and fuel.

high attention unit (AU) scores correlate strongly with meaningful brand outcomes, including:

Up to
lifts in brand awareness
0 %
increase in purchase intent
0 %
growth in sales
0 x

Got questions?

See why attention matters, click here to see why atn’s high engagement and results are easy to measure

Source: atn+Adelaide Metrics, Attention Unit (AU) Analysis – Oct 2025

Why agencies partner with atn

Attention metrics are strong predictors of results and we provide attention you can measure.

Third-Party Verified

atn is independently audited by Adelaide Metrics, delivering transparent Attention Unit (AU) scores you can trust across campaigns.

Benchmark Against Channels

atn generates up to 3× the attention of Facebook, 2.5× Instagram/display, and 2× TikTok, outperforming online video and podcasts too.

Advertising that works 
smarter, and harder

Attention 
at scale

We outperform other channels - generating up to 3x the attention of Facebook and 2x TikTok.

Proven lift to existing media plans*

Pairing atn with radio, tv, outdoor or digital drives double-digit uplifts in awareness, consideration and web visits, for both established and challenger brands.

Fast, flexible, 
effective

Tiered airtime packages, zero production costs, and rapid turnaround make atn campaigns easy to plan, buy, update and measure.

Measurable & Accountable

atn makes audio and TV measurable with Attention Audits and Brand Lift Studies that prove campaign impact.* (*Available on request, criteria apply.)

CASE STUDY

Aqua Escapes

Launching a new travel brand means cutting through the noise. atn tested this with Aqua Escapes: a compelling ad within our content drove strong uplifts in both brand relevance and trust.

favourability
+ 0 %
consideration
0 %
even reconsidered holiday plans after hearing the ad
0 %

Need help? Start here

atn boosts performance across awareness, consideration and conversions – proven uplifts when combined with other media.
atn can target activity by demographic, psychographic, lifestyle, and time of day – reach out to your atn sales representative for more details.
atn uses Attention Units (AU) an omnichannel metric developed with Adelaide Metrics to predict impact and outcomes. atn’s funnel impact studies measure brand lifts in combination with attentive reach

Reach out to atn now to discuss how we can build attention for your brand

Australia’s Most Connected Advertising Network

atn partners with almost every major radio and TV network in Australia – metro and regional – giving your brand Unrivalled reach.

See our full list of stations and markets here.

Proven lift to existing media plans
* Source: atn-Attention Context Lab Study – Kantar, October 2024 n=775

In a market flooded with noise, attention is the real currency. atn is a proven Global Top 4 high attention performer… :
< Source: atn + Adelaide Metrics – Attention Unit (AU) Analysis – Oct 2024

The unique success 
driving formula

High attention + Trusted Content + Concise Messaging x High Rapid Reach = Brand Growth