Freedom wanted to maximise the impact for its ‘Ultimate Sofa Sale’ campaign and turned to atn to leverage its offers across metro markets in Sydney, Melbourne, Brisbane, Adelaide, Perth Hobart and Canberra, as well as regional audiences in Newcastle, Geelong, Ballarat, Gold Coast, Cairns and Mandurah.
Running across atn’s TV and radio assets, Freedom identified an opportunity to drive additional sales momentum and upweighted its autumn/winter campaign, which was quickly facilitated by atn’s agile approach, and ability to drive attention and tailor advertising messages on a market by
market basis.
The adjusted atn strategy drove a measurable uplift in sales during the campaign period, delivering approximate incremental sales revenue of 25% compared to the sales campaign the year prior.’
atn’s ability to optimise and pivot the media plan ensured increased reach and engagement during the peak sales window.
The integration of additional TV placements further boosted Freedom’s brand presence in key regional markets.
Incremental sales
and engagement
