Absolutely electric. That’s the only way to describe the atmosphere at Accor Stadium on Good Friday, when 65,305 fans watched the Bulldogs smash the Rabbitohs in front of a record-breaking crowd for a stand-alone NRL club game. With just two days left in the ticketing campaign and sales falling short, the Bulldogs turned to atn to help shift the dial – fast.
After hearing Canterbury-Bankstown Bulldogs CEO Aaron Warburton speak about his ambition to make the Good Friday clash one for the history books, atn reached out with a simple message: we can help you fill the stadium.
With just two days before kick-off, a Sydney wide radio campaign, integrated into atn’s live travel updates, was live across all metro stations within just five hours after initial contact.
The result? A great 32–0 win for the Bulldogs over the Bunnies and a historic attendance result at the Accor Stadium.
5 hours
Record attendance
