

Delivering high attention within traffic, news, sport, weather, and fuel watch content; across radio and tv.

Is your message getting the attention it deserves?
To thrive, brands don’t just need exposure, they need attention.
73% of listeners always pay attention to atn content, no matter what they are doing *
The atn Attention Advantage
Reach
atn drives intense attention to 16 million Australians weekly>
In content premium placement
Australians pay attention to atn because your message is integrated into critical information in your consumer’s day
High quality attention
atn is a proven leader in driving attention, at scale, at speed. Channels that have high attention deliver greater overall outcomes for brands^

Driving attention at scale to
16 million
Australians Weekly
11 million Metro
5 million Regional^

You’re in the information
from a trusted source.
atn reporters are trusted by 87% of radio listeners.
And are 17% more trusted than Google<




New and now live!

Multicultural Radio
Now broadcasting across 14 multicultural stations speaking to the 28% of CALD Australians who speak a language other than English at home**

Fuel Watch
Now airing across 49 regional radio stations, in 34 markets, 7 days week.
Latest News

atn ranks among top media channels for attention with Australia’s first Adelaide Metrics score
atn has become the first publisher in Australia to undergo a comprehensive attention audit with Adelaide, revealing its premium content and accompanying ad placement ranks in the top four media channels for consumer attention.

atn Rebrand Gets Attention
After almost three decades, one of Australia’s largest broadcast media advertising platforms, Australian Traffic Network, has rebranded to reflect the evolution and future direction of the business. Now simply atn, the refreshed brand has also added the tagline ‘gets attention’, underlining its new promise and positioning.

Will Allen joins atn as Brisbane Sales Director
atn, has announced the appointment of experienced media executive, Will Allen, as Brisbane Sales Director, to drive atn’s presence in the important Queensland market. National Sales Director, Karen Holmes: “Will’s deep experience in Queensland media, coupled with his leadership and sales expertise, make him the ideal choice to spearhead our Brisbane sales team. His proven ability to build lasting client relationships and drive revenue growth will be invaluable as atn continues to evolve. We’re thrilled to welcome him to the team.”
CONTACT US
For advertising enquiries:
advertising@atnmedia.com.au
For all other enquiries:
info@atnmedia.com.au
T 02 9963 6700
*Source: atn-Attention Context Lab Study - Kantar, October 2024 n=77
^Source: GFK Survey 6, October 2024 + Commercial Radio and Audio regional market potential audiences
<Source: ATN + Adelaide Metrics - Attention Unit (AU) Analysis - Oct 2024
#Source: atn-Attention Context Lab Study - Kantar, October 2024 n=775
**Source: ABS 2021 Census Data - CALD Australians – Includes people who were born overseas, speak a language other than English at home, or are of indigenous descent DAB+ -Melbourne, Sydney, Brisbane , ACT, Perth